45 Basic Rules of Creating a Great Logo Design

A Logo is one’s identity and I believe the most important step when one is intending to grow in a brand, recognized all around. Designing a logo is both simple and tough at the same time depending on what exactly you have in mind. Identity design is one of the most challenging fields and demands your creative juices to keep on flowing all the time. But that does not mean you cannot pull off a unique and cool logo for yourself. Whether you are a professional or just a beginner, in this post there are 45 very basic guidelines which you should keep in mind when creating a design. I stumbled upon this one and thought it would be a great help for all my friends here. The credit to these steps go to Tanner Christensen for his post…

Logo Design Process
Logo Design Process

So here’s the list:

45 Basic Rules/Guidelines of creating a great logo design

1. Do not use more than three colors.
2. Get rid of everything that is not absolutely necessary.
3. Type must be easy enough for your grandma to read.
4. The logo must be recognizable.
5. Create a unique shape or layout for the logo.
6. Completely ignore what your parents and/or spouse think about the design.
7. Confirm that the logo looks appealing to more than just three (3) individuals.
8. Do not combine elements from popular logos and claim it as original work.
9. Do not use clipart under any circumstances.
10. The logo should look good in black and white.
11. Make sure that the logo is recognizable when inverted.
12. Make sure that the logo is recognizable when resized.
13. If the logo contains an icon or symbol, as well as text, place each so that they complement one another.
14. Avoid recent logo design trends. Instead, make the logo look timeless.
15. Do not use special effects (including, but not limited to: gradients, drop shadows, reflections, and light bursts).
16. Fit the logo into a square layout if possible, avoid obscure layouts.
17. Avoid intricate details.
18. Consider the different places and ways that the logo will be presented.
19. Invoke feelings of being bold and confident, never dull and weak.
20. Realize that you will not create a perfect logo.
21. Use sharp lines for sharp businesses, smooth lines for smooth businesses.
22. The logo must have some connection to what it is representing.
23. A photo does not make a logo.
24. You must surprise customers with presentation.
25. Do not use more than two fonts.
26. Each element of the logo needs to be aligned. Left, center, right, top, or bottom.
27. The logo should look solid, with no trailing elements.
28. Know who is going to be looking at the logo before you think of ideas for it.
29. Always choose function over innovation.
30. If the brand name is memorable, the brand name should be the logo.
31. The logo should be recognizable when mirrored.
32. Even large companies need small logos.
33. Everyone should like the logo design, not just the business that will use it.
34. Create variations. The more variations, the more likely you are to get it right.
35. The logo must look consistent across multiple platforms.
36. The logo must be easy to describe.
37. Do not use taglines in the logo.
38. Sketch out ideas using paper and pencil before working on a computer.
39. Keep the design simple.
40. Do not use any “swoosh” or “globe”symbols.
41. The logo should not be distracting.
42. It should be honest in its representation.
43. The logo should be balanced visually.
44. Avoid bright, neon colors and dark, dull colors.
45. The logo must not break any of the above rules.

Hope that was helpful. Do comment and tell me if you do not agree with any of these or whatever you think. Image credit Chris Spooner, SpoonGraphics

Piyush Agarwal
Piyush Agarwal is a part-time freelance webdesigner who loves to play with design and the web around. You can check out his designs on Technix Designs. He is also into Theatre and Photography.

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