Well most would be aware that SuperBowl day is one of the most important day for Americans. All of america goes crazy and gets glued to the TV. I am not a big sports fan and never have been able to catch a Superbowl broadcast but what interests me are the numbers that run behind this day specially in the ad-world.
The Advertisement spots for this day reach a new peak in prices every year. Companies spend millions on making and broadcasting ads on this day as this sport garners the maximum reach and you can be sure that your product registers to all those so many eye-balls glued to the screen…
This year, among the many brands whose commercial went on air was GOOGLE. Yup, surprising coz they do not seem like a company who actually need to advertise. But that’s what they did! A 30 second slot costs around $3Million on this day and this commercial is around 52seconds. That quite a chunk of money.. Though Google would not have had to spend anything in making the ad itself coz anyone with a little video editing training can do this…but the advert is pretty interesting..
Check out the advert below and keep in mind…..well leave it, you will figure it out yourself! 🙂
